by Diana Stanczak 04:14 o'clock EDT on 11 July 2013
There is no way, you will not regret it... right?Impulse buyers? Blame your brain. They are wired to value things to make you feel good, suggests a new study from Duke University.
Researchers examined the brains of men and women, the pictures of happy scenes and faces. If a gorilla saw people smiling, showed increased activity in the area of the brain, which assigns value to rewards (like a hot car or striking Watch). But when participants were asked to think of the same image from a neutral perspective, reduced activity in the same part of the brain.
What does this mean for your wallet: for something far more money, are rather shell out you are immediately attracted to. Feel good before making a purchase can tell you how much you enjoy this item - but it can also cause, spending money for things you don't need, says study co-author Scott Huettel, Ph.d..
Buyer's remorse you save yourself by trying to see your possible purchase in a new light Hall says. Performance even cruising down a highway in a sports car, fixed image performing daily maintenance or fork over more money for. Or have a look of the car from the perspective of a reasonable buddies. You must not completely on your feelings to stomp; Instead, they use as a tool, so you can make better decisions.
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